LEYTON ORIENT FC
CONFERENCE & EVENTS
01.
The Brief
The Hidden Gem No One Could Find
Leyton Orient FC Conference & Events had a powerful asset they couldn’t leverage: their prime location inside a professional football stadium. Formerly known as E10 Events, their brand was unclear, and their outdated website was a digital dead-end, failing to capture the prestige of their venue or the interest of potential clients. The connection to the club was a well-kept secret, and their sales process was a chaotic scramble of phone calls and scattered spreadsheets. They were sitting on a goldmine but had no tools to dig.
INDUSTRY
Events and Hospitality
LOCATION
London, Leyton
INVOLVEMENT
Web Design & Development
Branding
Software & AI
VISIT
02.
Our Approach
We transformed their hidden potential into an undeniable selling proposition. First, we built a new website that proudly showcased their unique stadium setting. Then, we engineered a suite of custom lead-capture tools to automate the hardest part of their job: finding the right fit for every client.
This included an intelligent “Event Space Finder” that allowed users to instantly search for the perfect room for weddings, corporate training, or meetings. We supplemented this with a proactive chatbot and simplified contact forms, making it effortless for leads to raise their hand.
Finally, we integrated our custom CRM to centralise the chaos. Every new lead was automatically logged and could be intelligently distributed among the sales team. For the first time, management had a live, clear overview of the entire sales pipeline without a single phone call.
Results
+61%
New Leads
15
Working Hours Saved
17
New Leads Every Month
