CAFE 621
01.
The Brief
The Struggle of a Burnt-Out Dojo
313 Fitness Centre was trapped by its own success. The owners were spending more time on admin and sales than teaching, manually handling every new member sign-up. With barely any social media presence and a completely manual booking process, their growth was entirely dependent on the owner’s personal bandwidth. They needed more than marketing; they needed a scalable operating system that could generate consistent leads and run the business without them—because their ultimate goal was to expand and open a second location.
INDUSTRY
Martial Arts Academy
LOCATION
London, Manor Park
INVOLVEMENT
Digital Marketing
Photography and Video
02.
Our Approach
We became their outsourced marketing and IT department. First, we ignited their online presence with a strategic social media and content plan that filled the top of their funnel. Then, we engineered a powerful automation system to capture and convert that interest—managing everything from trial booking to member onboarding without any manual effort.
The system delivered immediately: 10+ weekly admin hours saved, a 42% surge in new members, and a predictable pipeline of 30-50 qualified leads every month.
This firehose of new opportunity didn’t just fill their classes; it funded their expansion. The proven engine gave them the confidence to launch a second location, with our system seamlessly generating a new student base from day one. We provided the complete scalable infrastructure that turned a local dojo into a regional brand.
