Vlam Team Trip to Porto.


As a remote team, we have limited opportunities to see one another IRL. That’s why we organise team socials every few months, to have some fun together and catch up about things other than work. 

Everyone loved the trip to Amsterdam we had before Corona, so this time, we went on another team trip abroad – to Porto! We hoped to catch some Portuguese sun, eat a whole lot of pastéis de nata and have fun.


A guide to providing effective design feedback.


Providing useful and constructive design feedback is fundamental to any creative project and will undoubtedly have a strong impact on your final design outcome. The more consideration goes into giving feedback, the easier it will be to implement. Neither designers, project managers nor clients enjoy the back and forth of emails so it is important that we all facilitate a smooth feedback process. 

In this blog post, we have collated an extensive guide on how to provide effective and frustration-free feedback for your next project.


1. A collaborative approach.

Collaboration is crucial to improving the feedback process and it should always be an open discussion. Instead of just telling a designer that you don’t like something, tell them exactly why and explain what’s not working – it should be a partnership of ideas that ultimately elevates the final outcome. Consider asking questions rather than writing a list of specific changes, questions will often open up discussions that help a designer understand your needs.


2. Don’t be vague!

Vague feedback often makes it hard for designers to know what a client wants. It is important to structure your feedback and explain exactly what you are talking about, whether that be fonts, sizing, layout and so on – be specific! Statements like “It’s not quite there” and “It doesn’t feel right” aren’t going to point designers in the right direction. Those providing the feedback must make sure they are offering an insightful critique and if you are struggling to write down your thoughts then a video call could be beneficial.

Here at KOTA, we often use Adobe XD to present our designs. This software allows clients to directly comment and pinpoint clients’ feedback on specific design elements and has proved to be a useful tool in our process.


Designing a Memorable Brand Identity.


A brand identity focuses on a brand’s personality and the values it wants to convey to consumers. It is a combination of what your brand says, how you intend to communicate your product, and how you want people to feel when interacting with your company. Ultimately, it is the personality of your business and a commitment to your consumers. However, every day, people interact with dozens of brands, so what makes some of them more memorable than others?

In this blog post, we’ll share the most important aspects behind designing a brand identity that stands out.


1. Understanding your target audience.

The first step in creating a brand identity is completing market research to really understand your target audience in order to position your product or service as the best solution to their needs. It is also important to showcase what makes your brand different from those already on the market. Knowing how you stand out against your competitors in the industry is vital in developing a successful brand.

Having a strong personality for your brand will also go a long way in making it memorable to customers. Are you fun and playful? High end and expensive? Using type, colours and imagery will help you to achieve the best representation of your brand.

A great example to look at is the meditation app Headspace. Its mission to bring less stress and more joy can be seen through its calming colour palette and characterful illustrations. Their identity spans across the app, website and Instagram, ensuring a cohesive experience for users across all digital touchpoints.