A brand identity focuses on a brand’s personality and the values it wants to convey to consumers. It is a combination of what your brand says, how you intend to communicate your product, and how you want people to feel when interacting with your company. Ultimately, it is the personality of your business and a commitment to your consumers. However, every day, people interact with dozens of brands, so what makes some of them more memorable than others?
In this blog post, we’ll share the most important aspects behind designing a brand identity that stands out.
1. Understanding your target audience.
The first step in creating a brand identity is completing market research to really understand your target audience in order to position your product or service as the best solution to their needs. It is also important to showcase what makes your brand different from those already on the market. Knowing how you stand out against your competitors in the industry is vital in developing a successful brand.
Having a strong personality for your brand will also go a long way in making it memorable to customers. Are you fun and playful? High end and expensive? Using type, colours and imagery will help you to achieve the best representation of your brand.
A great example to look at is the meditation app Headspace. Its mission to bring less stress and more joy can be seen through its calming colour palette and characterful illustrations. Their identity spans across the app, website and Instagram, ensuring a cohesive experience for users across all digital touchpoints.